3. Opt-in Types – Single vs Double Opt-in

Single opt-in

If the consent definition is not set as a double opt-in on the backoffice configuration, then these consent data capture will be automatically defined as single opt-in. In this case the consent process will have the following flow:

  1. The consent will be presented in a matrix to the user as per the definition/header/lines and channels configured on the backoffice;
  2. After the user checked the desired choices and clicks on the submit button, the selected consent submissions will be stored on Cognipharma’s DB as an active consent submission and will be synchronized to the client’s CRM and email marketing platform if any of these connections exists;
  3. An email will be sent to the user informing those submissions that were made;

Double opt-in

If the consent definition is set as a double opt-in on the backoffice configuration, then the consent process will have the following flow:

  1. The consent will be presented in a matrix to the user as per the definition/header/lines and channels configured on the backoffice;
  2. After the user checked the desired choices and clicks on the submit button, the selected consent submissions will be stored on Cognipharma’s DB as a pending consent submission and will be synchronized to the client’s CRM and email marketing platform if any of these connections exists;
  3. A confirmation code will be sent to the user by email with the choices selected on this submission;
  4. When the user inputs the correct verification code sent by email, the consent submission will be changed from pending to an active consent submission and will be synchronized to the client’s CRM and email marketing platform if any of these connections exists;
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